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Siemens' €1 Billion Investment: A Blueprint for the Industrial Metaverse in Germany

Siemens' €1 Billion investment in Germany's industrial metaverse with advanced factories and digital networks.

Siemens has announced a significant €1 billion investment in Germany, aimed at boosting the country's innovative strength and creating a blueprint for the industrial metaverse in the Nuremberg metropolitan region. This move is part of Siemens' broader €2 billion global investment strategy, which focuses on new manufacturing capacities, innovation labs, and education centers.

Key Takeaways

Investment Details

Siemens is set to invest around €1 billion in Germany, with €500 million allocated to the establishment of a new Technology Campus in Erlangen. This campus will focus on the expansion of development and manufacturing capacities, making Erlangen a global research and development hub for the industrial metaverse. The investment aims to accelerate Siemens' overall growth, drive innovation, and increase resilience.

The Industrial Metaverse

The new campus in Erlangen will serve as a blueprint for the industrial metaverse, a virtual representation of the real world that is photorealistic, physics-based, and operates in real time. By leveraging physical data and artificial intelligence, Siemens aims to create the latest generation of high-tech manufacturing that is more sustainable and can adapt flexibly to market changes.

Sustainable and Future-Oriented Manufacturing

The campus will focus on sustainable and future-oriented high-tech manufacturing, related research and development activities, and the integration of an ecosystem of partners from the business and scientific communities. The plan includes converting existing facilities and expanding the site, with a comprehensive sustainability and energy concept to make the location net-zero.

Strengthening Germany's Industrial Position

Germany is a crucial market for Siemens, employing about 86,000 people in the country. The investment in Erlangen and the Nuremberg metropolitan region underscores Siemens' commitment to Germany as a high-tech industrial location. The company aims to deliver its products from Germany to the entire world, contributing to the country's innovative strength and industrial future.

Global Investment Strategy

This investment is part of Siemens' broader €2 billion global strategy, which includes projects in the U.S., China, Southeast Asia, and Spain. The company recently announced a €160 million investment in new headquarters in Spain, further emphasizing its commitment to global growth and innovation.